Last updated: April 27, 2026

Privacy and Cookie Policy

At Corporación Hera S.A., owner and administrator of the website https://www.aletses.com, we recognize the importance of protecting the privacy and personal data of our customers, users, and site visitors. This document explains what information is collected, how it is used, who it may be shared with, how cookies are used, and what the users' rights are.

Privacy Policy

1. Data Controller

The data controller is Corporación Hera S.A.located at Edificio 01010, Oficina 702, 17 Calle 13-36, Zona 10, Ciudad de Guatemala. For inquiries regarding privacy, orders, or customer service, the brand also maintains public contact channels associated with Aletse’s and Aletse’s Cup.

2. Data Collected

This site may collect personal data when the user makes a purchase, creates an account, completes forms, subscribes to promotional communications, or contacts us through official channels such as the website, Facebook, Instagram, or WhatsApp.

The data collected may include full name, shipping address, billing address, email address, phone number, information required for the purchase, account details, and any other information the user voluntarily provides.

Additionally, the site may collect technical and browsing information, such as IP address, browser type, device, pages visited, date and time of access, cookies, and site usage data. If a person leaves comments or uses WordPress features, the data displayed in forms, associated metadata, and automatic spam prevention tools may also be stored.

3. Purposes of Data Use

Personal data is used to process purchases, confirm orders, coordinate shipping, provide customer service, manage accounts, respond to inquiries, and follow up on requests related to products or services.

It may also be used to verify inventory availability, validate payment methods, perform security checks, and prevent fraudulent transactions.

If the user authorizes receiving promotional communications, their data may be used to send newsletters, updates, promotions, and commercial content related to Aletse’s and Aletse’s Cup. Subscription to promotional messages is voluntary and can be canceled at any time.

4. Legal Basis for Information Use

The processing of personal data is based on the execution of the commercial relationship when the user makes a purchase or requests a service through the site.

Information is also used based on the user's consent when they subscribe to promotional communications or complete voluntary forms on the site.

Additionally, certain data may be processed for the controller's legitimate interest to protect site security, prevent fraud, improve the shopping experience, and address operational issues.

5. Payments and Anti-Fraud Verification

Purchases made on this site may be subject to validation and confirmation processes for the payment method. In certain cases, the transaction may be reviewed by external providers or entities specialized in processing and fraud verification, including Visanet, Credomatic, and QpayPro, when necessary to prevent fraudulent operations or confirm the authenticity of the purchase.

Corporación Hera S.A. does not necessarily store all sensitive card data when managed by external payment gateways or processors. The user should also review the privacy policies of such third parties when using their services.

6. Shipping and Related Third Parties

To fulfill order delivery, certain personal data, such as name, address, phone number, and delivery references, may be shared with logistics or courier providers.

According to the commercial terms provided by the brand, shipping may be coordinated with companies such as Cargo Expreso, Forza, Yo Llego, and Pedidos Ya within the República de Guatemala.

Data shared with these third parties is limited to what is necessary for shipping management, delivery, order tracking, and handling logistics issues.

7. Cases Where Data is Shared

Corporación Hera S.A. does not sell or disclose personal data to third parties for purposes unrelated to the operation of the service.

However, information may be shared in the following cases: when necessary for bank or anti-fraud verifications; when shared with technology, logistics, or courier providers to execute the service; and when there is a legal obligation, valid administrative requirement, or an order issued under applicable law.

If the site incorporates third-party tools, embedded content, analytics, maps, social media, or automation services, those providers may collect certain data according to their own policies.

8. Data Retention

Personal data will be retained for the time necessary to fulfill the purpose for which it was collected, manage the commercial relationship, handle warranties, resolve disputes, comply with legal obligations, or maintain administrative and security records.

When a user has an account on the site, certain information may be kept while the account remains active or until its deletion is requested, except for data that must be preserved for legal, administrative, or security reasons.

In the case of comments or other site functions managed by WordPress, certain data and associated metadata may be kept indefinitely to facilitate system management and moderation.

9. Information Security

Corporación Hera S.A. adopts reasonable administrative, technical, and organizational security measures to protect personal data against unauthorized access, loss, alteration, improper disclosure, or unlawful use.

However, no internet transmission or electronic storage system guarantees absolute security; therefore, using the site implies accepting this inherent limitation of digital environments.

The user is responsible for safeguarding the confidentiality of their password and not sharing it with third parties. The site is not responsible for unauthorized access resulting from misuse, voluntary disclosure, or insecure handling of credentials by the user.

10. User Rights

The user may request access to the personal data held about them, as well as request its correction, update, or deletion, where applicable.

They may also request a copy of the data provided or ask for the cancellation of promotional subscriptions at any time.

Some requests may be subject to identity verification and applicable legal or security exceptions.

11. Minors

The products and services sold on this site are not deliberately directed at minors without the supervision of a responsible adult.

If it is detected that personal data from a minor has been improperly collected, reasonable measures may be taken to delete it or restrict its processing.

12. Third-Party Links and Content

The site may contain links to external pages or incorporate third-party content.

These sites and services operate under their own terms and privacy policies; therefore, Corporación Hera S.A. does not control or assume responsibility for their data processing practices.

13. Changes to This Policy

Corporación Hera S.A. reserves the right to update or modify this Privacy Policy at any time to reflect legal, operational, technological, or commercial changes.

Any modifications will be posted on this page with the corresponding update date.

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Cookie Policy

14. What are Cookies?

Cookies are small text files stored on the user's device when visiting a website. Their function may include remembering preferences, facilitating navigation, maintaining active sessions, analyzing usage behavior, and improving the overall site experience.

15. Types of Cookies Used

This site may use first-party and third-party cookies, including but not limited to the following:

Technical or necessary cookies: these enable basic site functionality, security, login, and proper navigation.
Preference cookies: these remember settings or choices made by the user to improve their experience.
Analytical cookies: these help understand how users interact with the site to improve content, navigation, and performance.
Marketing or advertising cookies: these may be used to display relevant promotional content or measure campaign effectiveness, if such tools are active on the site.
Third-party cookies: these may be installed by external services integrated into the site, such as payment gateways, analytical tools, social networks, maps, forms, or embedded content.

16. How to Manage or Disable Cookies

Users can accept, block, or delete cookies through their browser settings.

Please note that disabling some cookies may affect the proper functioning of the site, limit certain features, or prevent some sections from operating correctly.

If the site implements a cookie consent banner or tool, user preferences can also be managed through that mechanism when available.

17. Changes to the Cookie Policy

Corporación Hera S.A. may update this Cookie Policy at any time to reflect changes in technology use, third-party tools, legal requirements, or improvements in site operation.

All updates will be posted on this page with their corresponding date.

18. Contact

For inquiries regarding this Privacy and Cookie Policy or the processing of personal data, you may contact Corporación Hera S.A. at Edificio 01010, Oficina 702, 17 Calle 13-36, Zona 10, Ciudad de Guatemala, Monday through Friday from 9:00 a.m. to 5:00 p.m.